Advertising has helped shape modern consumer culture, influencing ideas of success and the good life. Purpose Disruptors works with the advertising and creative industries to rethink whose interests they serve and how they use their influence. Its Agency for Nature tests what happens when the client isn’t human, giving the living world a place in the creative process. The project explores who can speak for nature, how its needs can shape a creative brief and what changes when forests, rivers and other species are treated as participants rather than scenery. The work is now extending into different areas of youth culture and exploring how other organisations can adopt this approach. Emergence provides core and project funding for Purpose Disruptors.